The Swiss sports nutrition boutique.
In 2021, we got together with clever partners to brainstorm about the brand. Motivated by our constant desire to improve ourselves, we came to the conclusion that our brand presence – which looked like any other brand, really – wasn’t a right fit for us.
The logo is a dynamic representation of a “loading” process. Because when it comes to sports, victory isn’t the be-all and end-all. Sport is represented by moments underscored by bad days, good days, getting back on one’s feet, taking care of oneself to be able to push when it truly matters. Now THAT really represents and our history. A message which shines thanks to our new design, online and offline, and our products.